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Training - Iocap - People Empower Business
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Training is one of the finest tools used to ensure consistency between the needs of an organization and the needs of the people who work there.

It is indeed a tool that helps the professional and the manager to believe in their role, in their organization and in their own team. Whether we are talking about leadership, sharing process improvement tools, working on sales techniques, training on the Lean Six Sigma or on time management, we always put our strong knowledge of organizational systems and our great passion for the development of individuals into our trainings.


“People don’t buy WHAT you do. They buy WHY you do it” (Simon Sinek)

We all agree. We don’t manage to help others be more committed and contribute more unless we are able to convey the motivations, the reasons and the strong belief that drive us. Even more during a process of organizational change.

At IOCAP we consider ourselves good at doing this: getting people involved in change processes.

It is not enough to redesign an organization, it is not enough to rewrite the processes, it is not enough to define new rules. We need to inspire and to help individuals to understand the advantages of the change itself, be aware of the opposition and the obstacles so to be able to convert them into energy and opportunities. We are effective interlocutors in this regard. In fact, we use consolidated methodologies of Change Management. We have been working for more than 30 years alongside companies engaged in change processes. We are passionate seekers of coherence between people and organizational systems. This is also because we do not lack common sense – which doesn’t do any harm!


From the Idea to Business

Change is the foundation of any great idea. The outside world changes and so do the businesses around us, the products, the ways of interacting. The companies satisfying new needs change and so does their geography – where companies are located and where new ideas develop.

Our brain is an unexploited engine. Thanks to short assignments we can reflect on the potential of our grey matter and on that fact that it is far more powerful than what we think.

Innovation typically comes from individuals but big companies are now struggling to ride new ideas partly because they are slow and do not innovate anymore and partly because innovation implies a change which companies are usually afraid of. It is easier to find a company that buys a start-up with innovative ideas rather than finding a company that encourages the creation of new ideas within itself. But this way of doing business puts employee motivation at risk. These are the dogmas that need to be removed – many people have stopped thinking because their companies do not listen to them.

During our 1 day and a half workshop – divided into small groups – we will talk about:

  • How our brain works, with assignments on brain fallacy
  • Trends – Global Mega Trend 2030-2050 – and how the world around us will evolve
  • how to create a storyboard on the identification of the current and future trends and their aggregations
  • The “frugal innovation” (innovation linked to cost – remove nonessential features while keeping the same product efficiency)
  • Why ideas fail
  • Sharing Insight as the preparatory step towards an idea
  • how to present an idea
  • how to develop a fast business plan that leads to the realization of the innovative idea

When is the brain creative? When the left side of our brain is off – while being quiet and keeping our eyes closed – the right and creative side of our brain can start working.

A company that wants to innovate would rather say BRING US IDEAS and not LET’S DO BRAIN STORMING AT THIS TIME ON THIS SPECIFIC DAY. In fact, we are not meant – and cannot – all innovate at the same time in the same space.

Innovation usually happens by accident, it comes from our most inner side while we are observing what surrounds us. It is deep observation that generates innovation indeed.

It is necessary to learn to look at the context from above: how the consumer interacts with the product from all angles. Only in this way will innovation respond to business logic and satisfy the needs of the end user.


How many years do our managers and organizations demonstrate?

FOREVER YOUNG is part of the ‘Anti-aging’ path designed for managers and organizations developed by Iocap.

Successful companies and managers are also intoxicated with oxidants, they lose control over the environment and enter into a process of obsolescence that gradually – without them noticing it – makes them lose their competitiveness … until setting them off market.

Today’s true challenge – the real change that companies need in order to conquer the future – is to have the businesses focus on the qualities that allowed them to grow and on the necessity of leaving behind their overcome dogmas and limiting beliefs.

In other words, the key is to act as young. We want our companies and our managerial roles to have young mind-setting. We do not want them to falsely hide the signs of time.

FOREVER YOUNG is a development program that – starting from agile and deep diagnostic tools – supports companies and managers in:

  • Conjugating the wisdom of seniority with the bounce and the impetus of youth
  • Recognizing the symptoms of obsolescence and safeguarding the value of experience
  • Getting back in shape

In today’s organizations it is easy to realize that we can be very good professionals in our role but if we are not able to look beyond our single role it will be hard to effectively achieve business goals. As to say, business results cannot be taken for granted. This encourages us to look beyond the ordinary activities and to reflect according to the process that generates the output for the client. Speedy Mail TM originates from the need of making people aware of these issues. Speedy Mail is a business game in which users find out themselves the disadvantages of reasoning and working without flexibility and without applying cross-cultural communication. Users go through the experience of working – for 3 simulation rounds – in a company in which processes are deliberately confusing and frustrating both for the clients and the colleagues due to the lack of knowledge of what the customer finds valuable and to a single-minded way of working.

Thanks to the methodology DMAIC – Define, Measure, Analyze, Implement, Control – users will be able to identify customer expectations, translate them into measurable variables, analyze the causes of malfunction, share improvement tools, and understand the importance of the team – and of each single role – to succeed in problem solving.


The challenge that today’s business offers – and that we are accepting – is to help workers finding out their strengths when it comes to communicating and interacting with others – whether they are managers, leaders, colleagues, customers, suppliers. We combine 3 variables that are often oly considered individually: personal well-being, quality of the relationship, business results improvement.


Today stakes are high: employers need to encourage their workers to be passionate about what they do and live in person the Customer Experience. This applies to everyone: key account managers, front desk, sales assistants. For this reason we offer training modules – delivered in different ways – that have only one goal:  to train employees to use all their resources to make the customer live a positive and remarkable experience that the individual will want to repeat. This goes beyond the mere act of finding the right product or service for a specific customer. Such customer experience contributes to the betterment of the customer’s quality of life and has an impact on the business indicators and on the company brand reputation.

Thanks to our experience in Retail, GDO, Healthcare and Hospitality, we train your employees through classroom sessions and shadowing on site in order to significantly improve the quality of the customer experience you offer – while checking the impact on sales.


  • Through behavioral and technical courses, enhance employees’ skills to make customers live an extraordinary experience (from welcoming the clients to managing complaints)
  • Improve KPIs performance (measured before and after the training)
  • Improve the environment and satisfaction of the customer care team increasing motivation and commitment

Focus on areas and countries

That is, when the effectiveness of the relationship depends on the strength of intercultural relations.

Thanks to world’s interpretative models – drawn from anthropology and sociology – and to several consulting projects developed around the world, we have developed a structured cross-cultural relationship management approach. We created different training modules for each Role and for each specific culture focusing on China, Korea, Japan, India, Russia, Europe and Arab Countries.


The team building activities we offer are aimed at helping each participating group to discover and value the team working skills that the group already owns. Sometimes team members are not aware of them and some other times these skills are underused or – even worse – obstructed. For this reason we create and offer a playful space such as a rugby field, a choir room or a kitchen where the team can share their skills and understand how to apply them to everyday life.


The way of abundance

WhyOfWork is based on Dave Ulrich model and it is a one-day format that leads the participants to understand and expand the Meaning (the Why) of their own jobs and of their colleagues’. The program helps answering questions like “How can I – in my position, in this team, in this company, in this industry – be satisfied with what I do and make all my stakeholders happy?”. This is what we call Engagement.


The question is: is it better to select and prepare the training contents beforehand and leave the participants with no choice or is it better to wait and decide together? WikiTraining goes for the second option.

It is an hour-long format – suitable as ice-breaker for conferences, training paths, team building activities – in which two facilitators talk to each other and with the audience. Videos and short classroom assignments help including the participants into the development, process, assimilation and application of the key concepts of a certain project, course and mission.

All IOCAP training processes are certified according to the ISO9001 quality management system.